Cleantech Leadgen

Growth consulting for clean technology

Your best quarter came from an incentive you did not write, a referral you did not ask for and a trade show you almost skipped.

Next year should come from something you can plan.

We build the buyer channels your company never switched on. We run them until they produce pipeline. Then we hand them to you.

The problem

Good companies. Weather for a pipeline.

Most established clean technology firms grow through a network. A network is not a system.

Solar, storage, efficiency, water, grid services. The pattern repeats. Demand arrives with a rebate program, a utility pilot or a partner who likes you. It leaves when they do.

Your sales team waits for it. Your board asks for a forecast. You give them a range and a hope.

The trouble is rarely the product. It is that every buyer you win already knew someone who knew you. The buyers who have never heard of you stay that way.

Four doors

There are four ways in. Most firms use one.

Strangers become buyers through outreach, content, referrals or paid reach. Referrals usually carry the whole company. The other three sit locked.

Outreach

A direct, researched approach to the people who sign. The engine we build first.

Content and authority

Press, video and a site that answers the questions a buyer asks before a call. Plus a presence where buyers now ask AI assistants for a shortlist, so your name comes back.

Referrals

What you have today. It works. It does not scale on demand, and it cannot be forecast.

Paid reach

Useful once the message is proven. Expensive before it is. We decide with you whether it belongs at all.

What we do

Design. Build. Run. Hand over.

We pick the doors that fit your weak points. We do not sell you all four.

  1. Design the channel

    Who buys, who signs, who blocks. What they need to hear first. Agreed with you before anything goes out.

  2. Write for one person at a time

    Every message is researched and written for one real buyer. A human reviews each one. We contact people with a reason to hear from you, and we stop the moment they say so.

  3. Run it until it produces

    We staff it and operate it. We report against a baseline we agree up front, so progress is measured, not described.

  4. Give you the keys

    When the channel produces pipeline, it becomes yours. No retainer trap.

At handover

You own all of it.

We are a builder, not a landlord. When we leave, nothing leaves with us.

The playbook

Who to reach, why, and what to say. Written down.

The data

Every account and contact we researched, in your systems.

The sequences

The messages and follow ups that worked, with the reasons they worked.

The people

Your team, trained to run it without us.

Start here

A buyer map before any call.

A short, free read of your company. Which channels run. Which sit idle. Where an engine would fit. If it makes sense, we talk it through on a call.

No pitch deck. No obligation.

Ask for your buyer map